Digital Artist, Graphic Designer, Augmented Reality Pioneer.
ABOUT
A Little Bit About Me
I began my career in Computer Graphics in Italy in the early 90s, primarily focusing on Graphic Design. In the early 2000s, I co-founded ‘Cube3D,’ one of the first 3D animation companies in Italy. I then relocated to Manchester, UK, in 2009 and joined Red Frog Digital, where I worked on several BBC series and feature films.
In 2011, I established the company’s core strategy and focus, namely Augmented Reality technologies.
The company released its first commercial Augmented Reality book apps in 2012, effectively starting “de facto” the Mobile AR Book Publishing Industry with the “iDinosaurAR” App, the first Mobile Augmented Reality Book companion App on the market.
Under my guidance, the Company has since won many prestigious international awards.
During the years I’ve been central to a number of significant developments such as the initial R&D of the Gear VR headset working directly with Samsung, Oculus and Qualcomm.
More recently I worked with AR glasses and multi-player AR games.
In 2023, I have founded “The Hypercube – Digital Factory”. The company has already started working on its own Videogame and it’s actively working on several VR and AR Projects as well as creating Graphics and interactive apps for the filming industry.
My focus on quality and cutting-edge AR technologies has resulted in the company working with many of the world’s most successful brands including:
2012 Mattel’s Most Innovative Product Award “Thomas The Tank Engine AR App”
2013 Best use of cross media
“British Book Design &
Production Awards 2013″ “iSolarSystemAR App”
2014 Best AR Publishing
“Vuforia Vision Awards”
“Guinness World Records AR App”
2015 International Newspaper &
Print Innovation Awards
2015 Best use of cross media
“British Book Design &
Production Awards 2015″ “Jurassic World AR App”
2018 Bologna Children’s Book Fair Winner “iBugs AR App”
2018 Bologna Children’s Book Fair Runner Up “How To Train Your Dragon AR App”
2020 Licensing International Germany Awards “McDonald’s Happy Meal Schleich AR App”
2021 Bologna Children’s Book Fair Winner
“McDonald’s Happy Meal Schleich AR App”
2021 Effective Module Marketing Award
“Superspace AR App”
2023 Bologna Children’s Book Fair Winner
“McDonald’s Happy Meal Smurfs AR App”
RESUME
Experience
Some of my experience in the last 30 years
The Hypercube - Digital Factory Limited
2023-Current
Founder & CEO
High End Graphic Design, Motion Graphics, 3D Animation, AR/VR, Interactive Apps Development, Graphics Design and Props for the Filming Industry.
Red Frog Digital Limited
2012-2022
CTO - Head Of AR Department
Leading the development team to deliver apps to the highest standards and most importantly, on time.
Red Frog Digital Multimedia
2009-2012
Visual Effects Artist
Worked on several BBC productions as Visual Effects artist.
Cube3D - Digital Design
2000-2009
3D Modeller, Animator, Video Editing, Visual Effects
Graphic design, 3d modelling and animation, cd/dvd/blu-ray authoring and much more...
Adobe
1992-1999
Freelance Graphic Designer
This was my first experience in the field. I began "analogically", using paper, filters, transfer fonts etc. but towards the end of 1992 I bought my first Mac and moved towards becoming totally digital.
SKILLS
Skills I have collected over the years.
Unity3D
90%
ARFoundation
90%
C#
90%
UX/UI Design
95%
Xcode
80%
3D Modelling
75%
3D Animation
75%
Adobe Illustrator
99%
Adobe Photoshop
99%
Adobe Substance Painter
99%
PORTFOLIO
Selected Work
This is just a small selection of my works.
The Smurfs
The Smurfs
This amazing app was developed under the guidance and control of IMPS (The Smurfs owners).
It was developed for McDonald's and it was the core product of their October 2022 Marketing campaign.
Mattel
Mattel
This Augmented Reality App was developed for Mattel and McDonald's. It featured many Mattel IP like: HotWheels, Barbie, Blokus to name but a few.
Jurassic World
Jurassic World
The Jurassic World app was developed under the strict supervision of Colin Trevorrow, the movie director.
This was a book companion app created for Carlton Books in London and it featured all the amazing dinosaurs from the movie.
Guinness World Records 2014
Guinness World Records 2014
Well, the GWR was a real pleasure to work on.
I did have a lot of fun working on this and the client was really impressed with the results, both before and after the launch.
It won the Vuforia Awards 2014 under the "Best Interactive App" category.
EVENTS
Around the world and back
Around the world to talk about Graphic Design, AR and VR.
Events
Events
During my career, I've been invited to speak at panels, events and showcases. My visit at Apple's headquarters was definitely a milestone for me, I will never forget it. During the last 4 years I've travelled to Munich, Paris, Los Angeles, San Francisco, Philadelphia, Beijing, New York and many other amazing places.
CUSTOMERS
Selected Clients
"Time and time again, Alessandro delivered more than we could ever have wished for. Not only is he an absolute pleasure to work with, his vision, creative solutions and attention to detail on such a wide range of briefs that always pushed the technological boundaries never disappointed."
Russell Porter
Design Director, Carlton Books, London
"We have been working with Alessandro for several years and have implemented many apps for our client promotions.
His passion for detail and the implementation of realistic/natural movements of the characters in the app are impressive.
We really enjoy working with him."
Helene Schnellbächer
Senior Account Manager, Creata (Germany) GmbH
"I’ve known Ale professionally for over a decade. His creativity and output are inspired and his multidisciplinary technical expertise is world class."
John Purdie
Tech Investor, USA
"Working with Ale from The Hypercube on our Dinosaur AR project has been a fantastic experience from start to finish. Ale has helped guide us through what is possible with AR and how we can make the most from our budget but still meet our aims and outcomes.
The quality of the finished product is excellent, and Ale is able to explain things in a way that we all understand. We are very pleased with our wonderful app, and so are our audiences!"
Kerem Cetindamar
Digital Project Manager at Leicester Museums & Galleries, United Kingdom
"It's been a pleasure to work on Solitaire17, the quality of the delivered app is great for both front-end and back-end. Extreme care of graphic and technical details. Best ever!"
Lorenzo Gaggiotti
Owner of Stockholm17, Sweden
CONTACT
Let's get in touch.
If you want to talk about your next project, please fill out the form below and send me an email.